Our Google Ads programs include:
- Keyword research and Key phrase creation
- Ad creation
- Targeted Landing Pages based on Search Terms
- Retargeting and Remarketing
- Full-time campaign management and monitoring
- Monthly campaign reporting
- Ongoing research and campaign improvement
- Direct meetings with Google strategists
Fast Results Through PPC Advertising
Pay Per Click advertising (PPC) is the most effective method for your business to start receiving quality leads in the quickest way possible. Through Google’s advertising programs, you can start receiving quality phone calls and form submissions within a few days to a few weeks from clients who are ready to buy. There are many methods to build your business, including brand awareness ads, social media posting, website development, email marketing, and many more. But, all of these methods take time to develop. If you are ready to jump-start your business right now, then PPC advertising is appropriate for you.
What are Pay Per Click (PPC) ads?
Pay Per Click ads are the listings that typically appear near the top of a search result on a search engine such as Google, Bing or Yahoo. Most search engines utilize this same method of advertising. Usually, the listings are designated by a marker such as “Ad” before the listing. Pay Per Click ads are based on a set daily budget that is established by the manager of the campaign based on the advertiser’s monthly budget. The listings are triggered to appear based on the key phrase, bid per click, and geographic location. In addition, ad relevance and landing page quality play a part in the positioning of the ad on the page. When someone clicks on your ad while doing a search, a portion of your budget is used based on your overall bid. We go to great lengths to hone in on your target customer so that your budget is spent effectively and you are receiving quality leads that turn into quality sales.
Landing Pages Help Land More Prospects
Running paid search or paid social media ads without landing pages is like someone visiting your hardware store, asking about pipe wrenches and you send them to the front of the store. There’s no better way to tell a prospect to “figure it out yourself” than to send them to your home page from your paid search ads.
Retargeting Ads Make Paid Ads Work Harder
We’re big believers in retargeting ads too. We think that you’ve already paid to have the visitor land on your website, why pay again? Retargeting ads are one of the most efficient ways to re-engage visitors who have already been to your site. When used with Paid Search or Paid Social Media they dramatically increase conversion among visitors who would’ve otherwise gone elsewhere.
Consistent retargeting keeps you exposed over a longer period of time—even following prospects online as they research competitors. Some people find it annoying, but it works. With our retargeting ads, we create strong reminder messaging unique to both your brands and the area they showed interest in when they initially visited your site and why they should take action now.
Paid Search That Measures Up
Under our constant watch, our Paid Search experts are working to improve on our metrics to improve results.
By adjusting and improving our messages, placements and quality scores, we can:
• Improve Return on Ad Spend (ROAS)Improve Click-Through Rates (CTR)
• Reduce Cost Per Visit (CPV)
• Reduce Cost Per Lead (CPL)
• Reduce Cost Per Acquisition (CPA)
• Increase Search Engine Optimization traffic
At Atlanta Internet Marketing, we’ll monitor all of our campaigns and optimize them towards inbound lead generation including website visitors, order completions and average product sales (if the data is available and accessible). If you’re looking to get more from your PPC campaigns, call or contact us and let’s get things moving.