Email Marketing Campaigns
Build Customer Loyalty With Email Marketing Services
Is Email Marketing Worthwhile?
With the amount of intangible benefits that come along with email marketing, it’s hard to find reason not to incorporate it within your marketing plan. Email marketing campaigns allow your business to reach thousands of people in a matter of minutes with finely-tuned, specific offers. According to hubspot.com, 59% of respondents say marketing emails influence their purchase decisions. Email marketing is undoubtedly a worthwhile tactic to increase your ROI and customer interaction.
The Benefits Of Email Marketing
Email marketing is a great way to retain customers that already shop your brand, as well as way of reaching new customers. Studies show that customers are more likely to spend money on a brand they receive email newsletters from. Low cost of entry and detailed targeting opportunities leave open potential for some very high ROI. There appears to be a limitless number of benefits to email marketing, but we’ve gone ahead and narrowed them down to the ones with the most impact.
Save Time With Simple Distribution
Email marketing is perhaps the least labor-intensive form of marketing. Without the need to print, label or stamp postage, we’re able to market thousands of people within the hour. Flash sales and last minute notices have never been easier to get in front of customer eyes. If there is an event or an update about your business that you want your customer base to see quickly, then email marketing is right for you.
Custom Messages For Different Audiences
Of the many benefits listed, personalization is certainly going to be at the top of our list. We’re able to craft different recipient lists based on factors such as demographics, special interests, and even purchase behavior. By the same token, we can then create emails tailored for each recipient list to further personalize the message.
Build Brand Loyalty
Regular interaction with a brand is what builds up a customer’s sense of loyalty. Routine email marketing, with the conscious effort to not spam their inbox, keeps your brand top of mind among customers. When the time comes to make a purchase, your consistent message will help guide their buying decision.
Email Marketing Campaigns Are Cost Effective
As shown above, the cost to create email campaigns is virtually nothing. Not to mention how many people your business is able to reach with this marketing method. If your business offers products or services that could be advertised via email, and you are not currently utilizing email campaigns, you’re missing out on increasing both sales and customer retention.
Track Results and Analytics
With every email that we send out, we’re able to track stats like open rates, click-through rates, bounce rates and more. Most results will be available roughly two days after the email was sent.